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Friday, 27 February 2009

Adsense is for Everyone

When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the most well known pay per click venture in the world.

Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But of course, as you might very well know, AdSense isn't just profitable for Google. It's also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that's profitable for everyone in the chain. So why would AdSense be any different.

Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet's advertising model.

You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term "navigating" is probably the most precise one at describing this situation.

So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they're interested in. And Google AdSense helps members of the two categories find each other.

It works for the visitors, because the model is very transparent. You don't see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don't have that feeling of someone trying to lure them into spending money. Ironically, however, they're wrong.

It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google's search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they're trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google's AdSense a publisher's best friend.

It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they're interested in that topic.

But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google's advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.

This is by far the most profitable hook-up deal you're ever going to see anywhere on the Internet.

So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google's AdSense.


Tuesday, 10 February 2009

How much money can I earn with Google Adsense?

That is a question that you might be asking soon after you sign up for the Google Adsense program. So often people are disappointed that they are only making around $1/day several months after signing up and creating their own website.


Yet you've probably heard of people who earn good money from Adsense, for example, John Reese earned over £500,000 in the past year and Michael Cheney regularly makes over $19000 per month (and that's not including affiliate sales!). You may not wish to be in the big league with them, but it certainly gives you the idea that there's big money to be made if you just know what to do.


Basically, if you're not hitting at least $1/day after six months, you urgently need to take some advice about getting more traffic to your site and also your use and placement of Google Ads.


I think that it's important to remember that it takes time to build up your income, but that it does gradually build as the search engines find your site, as you build more pages and as you build more links to your site.


The key to Adsense is to create content - you can do this by creating more pages or by creating more sites. For example, if you have one site that is earning just $1/day, that's $30/month. Ten sites like that will give you an income of $300/month, fifty sites will give you an income of $1500/month and so on. You get the idea!
Obviously you'll want to set up, build and test one website to start off with and then add other sites later on.


However, do be very careful if you are considering buying an Adsense Ready website - some of these may contain duplicate content which the search engines can spot a mile away. You could end up with plenty of content that you've paid good money for but very few visitors. Creating your own content is the key - either by writing it yourself , by using free articles from Article Directories such as Ezine Articles and then adding your own introduction to make them unique or you can even pay someone to create content for you via Elance. If you haven't got the time or patience to set up your own website, then you can buy existing websites for sale at places like Sedo and simply add your Adsense code to them.


Once you've started to build up an income, then you can start to experiment with placing and colour of your ads. If you can improve your click through rate (CTR) on your ads, then you can make more money from the same level of traffic. This is somewhere it can really pay to listen to the experts, just one eBook that I downloaded more than tripled the income from my own sites. Also, read up as much free information as you can, sign up for courses from the experts and try out new ideas. If you can get your CTR into double figures you'll be doing OK, although rumour has it that some of the experts have much higher click through's than that. Because it's against Googles terms and conditions to share this information, comparative figures are not readily available, however, by testing out ideas on your own site you'll be able to find out what works for you and your sites.




To get a free email mini-course on how to make the most money from your site, visit Make More Money from my Website.

This article was submitted by Jennifer Carter. Always take advice from the Google Adsense experts.

Catalogue: Internet Business | Ppc Advertising
Title: How much money can I earn with Google Adsense? By: Jennifer Carter

Saturday, 7 February 2009

15 Common Mistakes by Google Adsense Publishers that Violate Terms of Service

Google Adsense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. Believe me, if I can see it in a 5 seconds gaze! - so can the Adsense guys. And if they do, you are on your way off the program. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own adsense ads or get them clicked for whatever reason.
You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code
There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as sponsored links or advertisements only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites.
You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages.
Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, thank you or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements.
Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email.
Html formatted emails look good and allow placement of these JavaScript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content.
So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of 'excessive' is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.