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Tuesday, 29 July 2008

Whats Google AdSense?

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.

Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.

Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.

The History of Google AdSense

Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.

As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.

How much can you make running Google AdSense?

The answer to that question depends upon three factors:

1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click

With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.

How to get started using Google AdSense

Make a visit to Google’s AdSense Site ( and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.

Source : Diane Nassy/article emporium

AdSense Tip #10: Join the AdWords program

This is a continuation of my irregular Google AdSense Tips series. I'll get back to my ongoing AdSense case study tomorrow. (If you haven't seen the case study, it's a step-by-step account of what I'm doing to build a nice-oriented money-making site called the Invisible Fence Guide.)

For a long time now, I've recommended that AdSense publishers join Google's AdWords program. (If you don't know what AdWords is, see my AdWords summary.) There were two good reasons for joining:

  • To access good keyword estimates
  • To drive traffic to your own sites by buying ads

Now there's a third, even more compelling reason: AdWords customers get access to the Google Analytics service for free! (Actually, the program is free to all comers, but AdWords customers aren't limited to the number of page views they can track.) Google Analytics tracks how visitors use your sites by gathering all kinds of statistics. All you do is register your sites and embed some simple JavaScript code onto your pages. Google takes care of the rest.

Google Analytics is something that Google acquired during one of its (few) recent acquisitions. (Google doesn't buy many companies, and the ones it does tend to be small, Google seems just as interested in getting good people as well as intellectual property. I doubt you'll see them ever buying a big company because of that — too much chaff. But I digress.) As a company, Google loves to collect and analyze statistics, so it's no wonder that they're interested in collecting statistics about how people visit websites in their quest to provide better searching and advertising services.

Google Analytics is already causing a lot of buzz, so spend the money to join AdWords (it only requires a credit card and a small initial payment of $10 or less — it depends on where you are in the world) and reap the benefits of seeing what's happening. The great thing about this is that even bloggers whose blogs are hosted on sites they don't control — like the domain — can use this service. This is a great way to get some good data on what people are doing on your site.

Note: expect delays when trying to access the Google Analytics site for a while, at least until the dust settles due to the excitement this is causing in the webmaster community.

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Adsense Tip #7 and #8

Adsense Tip #7 : When Not to use CSS

Cascading style sheets (CSS) are a great way to control how Web pages look. They make it easy to separate the presentation from the structure of the content. However, some people go overboard and use CSS in ways it shouldn't. When this happens, AdSense publishers often find that the ads being displayed on their sites are mistargeted. What's happening?

As I explain in Make Easy Money with Google, HTML is a markup language. Its primary purpose is to describe the structure of a Web page. Tags let you specify which parts are headings, which are paragraphs, what the title is, and so on. HTML tags also let you format text using tags like i tags and b tags to indicate italic and bold text, for example. However, much of the formatting was done poorly and it polluted the content — there were font tags all over the place and all kinds of tricks were done with table tags to get things to position where the Web page designers wanted them.

The emergence of CSS removed the need for many HTML formatting tricks, which is great. HTML returned to describing the structure of a document. However, there are a few tags that you should not remove. For example, don't remove the header tags (h1 and so on). Don't remove b tags or i tags. The tags are used by AdSense and search engines to figure out which keywords are prominent and important in your content. If you take them out, you're making it harder for them to figure out what your content is all about. Leave them in, but take out the other formatting tricks.

Adsense Tip #8 : Access your console from alternate domains

It's rare, but on occasion access to the AdSense management console is unavailable from the usual address. If it's not working and you really need to check your earnings, try logging in through one of the alternate domains like or, since these entry points may be up even if the main “” site is down or inaccessible. You'll get a “Domain name mismatch” error from your browser because the security certificate is for “” and not “” or “”, but if you just ignore that you can still access the management console. You may have to select a different language using the language selection box at the top of the login page — for example, “” defaults to (big surprise) French text.

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AdSense Tip #6: Carefully craft blog or forum pages

AdSense publishers often complain that the ads that get shown on blog and forum pages are not really that relevant to the topics being discussed. This is because the Mediapartners crawler — the crawler that fetches and analyzes pages that display AdSense ads — visits pages at unpredictable intervals. The first impression you make to that crawler, as discussed in Tip #1, is therefore extremely important. The first time the crawler visits your forum/blog there better be some relevant content on display there.

There's another problem with many blogs and forums: the keyword density is skewed by all the links and extra “fluff” found on the page. For example, many blogs have multiple feed links listed on the page. These are often images. If those images all have alt attributes that say something like “RSS feed for, a blog about Goofy” then “blog”, “feed” and “Goofy” will have higher densities than you might expect, especially if (in this case) “Goofy” and “” show up in other places on the page (links to the home page, links to other pages on the site, alt attributes for images, and so on). You shouldn't be surprised if all the ads you see for that blog end up being related to blogging and/or Goofy, and not necessarily the specific topics being discussed.

There's no predicting when the Mediapartners crawler shows up, so it's hard to tune things for it. You can control when the first crawl occurs, though, so spend some time tuning that first crawl by making sure the blog/forum is displaying the right kind of content. Use a keyword density checker on the page before you place ads on it to make sure things are OK, then activate AdSense for that page.

Note that you'll have better control over permalink pages and thread-specific pages, provided again that you don't have too much fluff on those pages, either.

If things are really bad, rename the page and place a redirect in the old page's place. I had to do this recently with my Vioxx page. In Make Easy Money with Google I point readers to the address for additional information about Vioxx. But the ads that were showing weren't well-targeted, because in my hurry to get the page up (there's another AdSense tip — take your time!) I had neglected to check the keyword density. But when I did, after the fact, it's because that “fluff” I mentioned above was overpowering the Vioxx-related keywords. So after I fixed the page I renamed it to and changed the original to redirect to the new one. When I activated the ads on the new page, the crawler was able to correctly figure out what the keywords were and now the ads that are shown there are highly relevant.

The fix-and-rename technique works well, but it's not always possible to do it, in which case you just have to wait for the Mediapartner crawler to revisit your site. Perhaps Google's new sitemap feature will help in this regard, but I haven't done any experiments yet to know if that's true or not.

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Sunday, 27 July 2008

AdSense Tip #5: Manage your own AdSense account

My series of AdSense tips (the inspiration for my AdSense book Make Easy Money with Google) continues with a tip about who should control an AdSense account. This tip comes directly from a conversation I had with someone who had been ripped off. Why were they ripped off? Because they weren't in control of their AdSense account.

For some sites, an AdSense account is like a license to print money. Now, most sites aren't making thousands of dollars a month from AdSense, but it's very feasible for niche sites to make a hundred or more dollars a month — see Rick's recent entry on Feedbuzzard, for example. Whether you're making a lot or not so much, it's still extra income that should be coming your way.

I say should because the reality is that many people outsource the management of their sites third parties. Not everyone has the time or the expertise to develop their own Web pages (though it's not that's difficult to learn the basics, as I show in Make Easy Money with Google), so outsourcing the development and maintenance of a site may make sense in many cases. But don't outsource the management of your AdSense account or, worse yet, let someone else use their own account to display ads on your site. The AdSense account should be registered in your name (or the name of your business), not in anyone else's name. The money should be sent to you directly, as should the tax information. If you want to give the guys maintaining your site a cut of the revenue, fine, but do it yourself from the money that Google sends you, don't have the money sent to Google.

For similar reasons, make sure that the ownership and control of your domain name rests with you and not a third party. Your domain name (or domain names, it's common to have more than one, even if they just point to the same site) is a valuable resource, it's part of your brand. Take the time to learn how to use a domain name registrar (it's easy) and manage the names yourself. If you ever have problems with your hosting service, for example, you won't be held hostage by them (you do have local backup copies of your website, don't you?) if you control the domain name — there are plenty of web hosting companies out there eager for your business.
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Google AdSense Tips

Tip #1: Don't put ads on empty pages
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.

Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day.

Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:
This lets you fine-tune the page before exposing it to the AdSense crawler.
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How can I help make sure my application will be approved?

Savvy publishers like yourself can avoid common application pitfalls by being mindful of the trouble areas below.

1.Payee/Contact Name
You must be able to receive checks made payable to the name on your AdSense application. AdSense applications with incomplete names won't be approved.
For business accounts:
a. Enter the name of the organization in the 'Payee Name' field
b. Enter the name of the person in your organization who manages the website in the 'Contact Name' field
2. Address
Only AdSense applications with valid mailing addresses will be approved. Please provide your complete address including as much of the information listed below as is available for your location.
a. Street Address (including house number, street name/number, flat/apartment number)
b. City / Town
c. State / Area
d. Zip Code
e. Country / Territory
Need extra help filling out your name and address? View an example here.
3. Email Address
a. The email address you enter will be the login you use to sign in to AdSense. You'll also receive all communication regarding your AdSense account at this email address, starting with your email verification message. For this reason, please make sure you enter a valid address where you can receive email.
b. If you enter an incorrect email address, you'll need to submit a new application using your desired email address.
4. Under Construction/Difficult Site Navigation
In order to be approved, your website must be launched and contain enough textual content for our specialists to evaluate. Websites that are under construction, don't load, or have non-functioning links, will not be approved. Please ensure that the URL on your application is entered correctly.
5. Domain Ownership
You must have access to edit the HTML source code of the website you submit for AdSense. If you submit a site you don't own (for example,, you won't be able to place the AdSense code on the site and your application will not be approved.
6. Unsupported Language
Unfortunately, AdSense is not yet available for all languages. If the primary language of your website doesn't appear in our list of supported languages, we'll be unable to approve your application. In the future, please check back at the link provided to learn whether AdSense is launched in your language.
7. Other Disapproval Reasons
For a complete list of requirements for a successful AdSense application, please read our program policies in detail.
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How do I sign up?

To get started with AdSense, follow the steps below:
1. If you don't have a website, you can create one using
Blogger or Google Page Creator (English only).

2. Learn more about your site's compliance with our program policies and our tips for application success.

3. Complete an application.

4. When you receive an email from us, submit your application for review by clicking on the link to verify your email address. If you don't receive the email verification message, click here.

5. Wait to receive an email from us about your application status.

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What is Google AdSense?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at or create and publish useful, attractive webpages using Google Page Creator, at

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