Here's how it works:
Source : Scott Patterson / Article Emporium
Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here
Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.
When it comes to successful titles the truth is ebooks are specifically geared to caterer to niche markets in most cases. What this means for you is the potential to market your site to a very specific niche of online visitors. If you chose a niche ebook, you could potentially develop and market your website with highly specific keywords that can make your website very attractive to a motivated group of online visitors.
Source : www.amazines.com
Optimizing AdSense is a fairly simple procedure to get started on, and you will notice the results very quickly. But as you begin to do more of it, you have to take into consideration the possible negative effects of your optimization. Many sites have multiple revenue streams, including display media, leads, and sponsorship. Is your optimization hurting those other revenue streams?
In order to get a good idea of the effect you are having, it is necessary to segment users into groups, and see how those groups are monetizing with AdSense, along with any other useful metrics you have access to. For example, how many pageviews per user are you getting with each test style? How many leads are these users generating?
Depending on your site structure, and what tools or partners you are using, getting the answer to these questions will be different, but the overall methodology should stay the same. One simple way to look at the overall site performance is to start each page with a cookie. If a user already has a cookie, you check which test group they belong to, and assign that value to a variable. If they don't yet have a cookie, you randomly put them in one of your test groups, and give them the cookie for later pages in their session.
Once you have established a user in a group, you then make sure to pass this information anywhere it applies. For AdSense you will show the test style associated with that group. If you use a partner like shopping.com, you can pass in the test name for tracking leads from these users. For your analytics software, you likewise segment based on this test group.
Now instead of looking how just AdSense is performing, you can start to see a larger picture. In my experience, often what is best for AdSense often is a net gain for sites, but there are definitely exceptions. Using this framework, you can make sure that your testing gives you results that optimize your entire site.
Source : Danni Gabriner / www.ezinearticles.com
Tip 1: Place adsense ads above the fold
Do not get too shy to place ads at the top of your site which visitors first see when they enter your site without having to scroll down. Simply place an adsense unit like a banner sized one in the center of the page. Avoid the very top as most people tend to skip that part and do not focus on that area too much.
Tip 2: Create a good quality site
Advertisers can now choose which sites they want their ads on so if you create a great site you are more likely to attract higher paying advertisers so you may receive more money per click. Make sure your site is unique and up to date as this will also attract return visitors which can really make a difference since you do not have to constantly get new visitors.
Tip 3: Put ads embedded into your content
If you have good length articles over 500 words then consider adding ad units like the 336x280 ad units directly into the content by using tables to wrap the content around the ads. This will help to increase click through rates since more people will see the ads.
Tip 4: Use colors appropriately
Try to make your ads blend in as much as you can with the rest of your site. Make the link colors match the main links on your site. If you can stick with the regular blue link color for the links on your site since that is what most people recognize as the standard link color.
Tip 5: Use more ads if you can
If there is enough content on the page do not be afraid to add more ads. The adsense program permits 3 ad units and 2 link units per page however make sure that your content is not squeezed too much, always keep the visitor experience in mind first otherwise people will simply hit the back button and not even read your content never mind click any of the ads.
Tip 6: Get rid of borders
Borders around your adsense ads make them appear more like ads and do not help to blend them in with the rest of your site. Remove the borders so the ads look more like a part of your site and this should help to increase click through rates.
Tip 7: Track your ads
Be sure to take advantage of tracking features in your adsense account so you know how well certain ads are doing. Experience is often the best teacher so try different approaches and stick with the ones that work and learn from your mistakes. Try some of these adsense tips to help you earn more money from your website.
Source : Antonio Patrickson/ www.isnare.com
What is it that they are doing wrong?
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Source : http://www.thecoolestinfo.com
Google AdSense is all about making money on the internet. It’s not easy by any stretch of the imagination, but once you get the hand of how to make money with AdSense, then there is no looking back.
So what are the Benefits that will help you make some Money? Here they are:
1. Huge Database
If you use AdSense, you don’t have to search high and low for advertisers that are looking for space. You can use the database that is provided to you by Google. This essentially means that you will have a steady stream of advertisers at your disposal that would confirm to any number of content requirements. The more the advertisers, the more your choice in terms of products, geography, company size, and service! This means more earning for you in the long run.
2. The Search Box
When you talk about how to make money with AdSense, you need to understand that it’s all about using the various features offered by Google. The Google Search Box is one such feature. This feature can be added to your website and its purpose is to make the visitors stay back on your website for a longer period of time.
You can earn some good money from the procedure. Every ad that visitors click on, which was a part of the results that appeared on your web page, after the entering of a particular keyword, earns you some money.
The best thing about AdSense is that you have complete control over the kind of Ads that you want to display on your site. Filtration of Ads is possible and this can be done and you can filter out Ads of companies that are competing against each other. You must learn how to make money with AdSense as it’s is process of hit and miss. Some things might work, others might not.
4. No Fee
When you save money, you are actually making money. There are no fees associated with participation in the AdSense program. However, time and effort is needed to put in place and understand the various features and filters that are offered by this program. Of course, you need to have a website to get into the Adsense program, and you will need to invest some amount of money in the designing, domain name registration and hosting of the website. Consider all these aspects before you think about how to make money with AdSense.
5. Optimize the Usage
Learn how to make the most of this program. You have to produce original content that is eye catching and creative. Also know what others are doing right. There is no harm in getting tips from people who have experience in the field. This is one way of learning how to make money with AdSense.
Do remember that making money with AdSense is a long term process and you must be able to hold your own in a competitive environment. Use all the strategies and tips that have been give above to optimize the earning from the Google AdSense program.
Source : Alan Lim / www.isnare.com